Citywest company Pure Telecom brings additional revenue of €5m

By William O'Connor

IRISH telecoms provider Pure Telecom is celebrating its most successful year in business since it started in 2002.

Over the past 12 months, the company has gained 10,000 new residential and business customers, bringing in additional revenues of €5 million.

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Pure is currently filling an additional 30 roles in customer care, sales and technical support following a €2m investment made last year.

This will see the company grow to 80 in total by 2017. It has begun the hiring process in Munster with 15 field sales agent roles and has also added new staff to its head office in Dublin.

Other major developments in the company last year included a €20m partnership agreement with open eir that ensures Pure customers can access its high-speed fibre broadband network.

The company also partners with other leading networks including BT, Verizon, Colt, Magnet, e-Net, Airspeed and Digiweb.

While the majority of the telco’s customers is residential, it has seen strong growth in its business customer base. 
The company recently signed a deal worth more than €200,000 with leading private hospital Blackrock Clinic. Benefits highlighted by the Clinic since working with Pure include cost savings of more than €75,000 and faster broadband speeds.

Looking to 2016, and on the back of the significant investment made last year to bolster its team, Pure Telecom is determined to bolster its growth by targeting an additional 15,000 new residential and business customers during the year.

This will see revenues surge by an estimated €7.5 million, making the company a €20 million-plus business.

Paul Connell, director and co-founder, Pure Telecom, says the company owes its success and growth to its commitment to offering a personalised service: “It’s been a massive and record-breaking year for us. Our focus has always been on providing a personal service and great deals to our customers, and this is why we’re growing.

“Our unique access also sets us apart. We can reach more of the country with best possible speeds and services because we partner with the likes of open eir, BT, Verizon, Colt, Strencom and Magnet.

"We almost act like a telecoms broker, which means we can hand-pick the very best deals for every customer.

“We want to strike while the iron is hot and bolster the growth we’ve seen last year in 2016. Our €2 million investment to grow the team across the country will help us achieve this ambitious target.

"The key is great service and value for money, and we were delighted last year that our broadband solution was chosen by Switcher.ie as Ireland’s best value broadband.”

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