Cocoa Brown poll: 95 per cent of women wear fake tan in winter months

DO YOU love your fake tan? A recent survey of 5,000 women by Cocoa Brown revealed that 95 per cent of women wear fake tan in the winter – with Thursday the most popular day for tanning.

Founded by Dublin-born CEO Marissa Carter, Cocoa Brown launched six years ago with the world’s first 1 HOUR TAN.

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Cocoa Brown launched six years ago

In six short years, the award-winning Cocoa Brown has grown to be one of the world's leading tanning brands, and, according to Marissa Carter, is available in 21 countries with over 15,000 stockists worldwide.

Cocoa Brown by Marissa Carter has achieved international cult-status and is one of the top selling tan brands in Ireland, selling an impressive three bottles a minute!

The award-winning tanning brand is worn by countless celebs including Kylie Jenner, Khloe Kardashian, Joyce Bonelli and Millie Mackintosh, and has featured everywhere from Cosmo to Vogue and is a regular feature in Irish glossies.

The tan brand recently carried out a poll of 5,000 women and here’s some of the findings sent to us by Marissa Carter…

What would us Irish folk do without our favourite tanning products?

Well, it looks like a lot of us would be quite lost without them actually.

In a recent survey of 5,000 women conducted by Cocoa Brown by Marissa Carter, it revealed that a staggering 95 percent of respondents wear fake tan throughout the winter months, with the majority of these women wearing it as a confidence booster.

In the same poll conducted by the tan brand, it discovered that most Irish women like to tan from head to toe, with 71.3 percent saying an all over glow is key.

However, what we found most interesting is the specific parts people choose to tan if they aren't opting for that full body bronze.

Some 25 percent of women admitted to only tanning their arms and legs, while 5.7 percent of women just tan their ankles.

And lastly, the perfect day for tanning as chosen by Irish women?

Thursday. Almost half of all women surveyed chose Thursday as the perfect day to lather up ahead of the weekend.

Cocoa Brown Founder, CEO and tanning expert Marissa Carter believes tan is the perfect winter pick me up: "In the winter you need that extra bit of life in your skin.

“We need a little bit of an extra glow because we’re not getting an ounce of sunshine here in Ireland. I think tan is a real pick me up for people–it gives you that little boost.”

For further details on Cocoa Brown, tanning tips and video tutorials visit

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