28 of respondents would like a job as an online influencer

By Maurice Garvey

MORE than half the respondents to a survey conducted by Citywest firm Pure Telecom, feel they can earn more than the average national salary of €39,000 if they were an online influencer.

The high-speed broadband and telecoms provider, announced findings of the survey, which highlighted that 28 per cent of respondents would like to have a job as an online influencer as their main source of income.

Paul Connell CEO Pure Telecom 1

Paul Connell, CEO, Pure Telecom

The survey of 1,000 consumers was carried out by Censuswide on behalf of Pure Telecom.

Younger respondents are more convinced of the monetary gains, as 58 per cent of respondents in the 18-23 age bracket surveyed believe they can earn more than the average wage as an online influencer. The figure lowers to 52 per cent for the 24-39 segment.

Moreover, 67 per cent of respondents admitted they had made purchases that were inspired by an online influencer over the last 12 months.

Last year’s report by inzpire.me noted that attaining 42,575 Instagram followers is enough for an influencer to earn the average UK salary.

Typically, prospective influencers try to organically build their own network of followers, before ultimately inking lucrative partnership deals with brands across fashion, beauty, health, and culinary verticals.

Paul Connell, CEO, Pure Telecom, said: “For many, the viability of a career as an online influencer has now become undeniable, with the potential monetary gains associated with this new line of work continuing to turn heads.

After a prolonged period of lockdown-induced reflection, I would imagine a sizable amount of the population are weighing up their career options, their life plans, and pouring more time and energy into passion projects.

Having access to super-fast, reliable broadband is a fundamental part of helping people chart new paths forward.”

Earlier this month, Pure Telecom signed a deal with BT Ireland worth up to €10 million, granting Pure Telecom access to SIRO’s. nationwide high-speed fibre broadband network.

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