Petit Avenue Baby Boutique to benefit from €1m support fund

By Maurice Garvey

SAGGART-based Petit Avenue Baby Boutique are one of the first businesses to benefit from the new Virgin Media Ireland €1 Million support fund.

The Virgin Media #BackingBusiness initiative aims to boost Irish businesses nationwide during Covid-19 by providing them with a national platform to showcase their resilience and ingenuity.

Aidan Darcy Head of Business Services at Virgin Media Business compressor

Aidan D’Arcy, Director of Business at Virgin Media

The initiative includes free on-air advertising, profiles in relevant TV programmes and social media promotion across its full network Virgin Media Channels One, Two and Three.

Petit Avenue Baby Boutique, an Irish baby and children’s online boutique, are in the first batch of six businesses to feature on Virgin Media’s weekly 60” ad break campaign, and will be promoted across the network’s official social media channels.

 The #BackingBusiness initiative is open to businesses across the country and it will run until September.

Aidan D’Arcy, Director of Business at Virgin Media said their editorial, creative, production and commercial teams are looking forward to bringing the programme to life.

“We know many businesses are finding things tough right now, particularly local SMEs who are at the heart of their communities, so we want to help them as much as we can while they deal with their current challenges and create new ways to keep their businesses and their employees busy.

“For starters, these are six simply fantastic Irish businesses who we’re thrilled to support,” said Aidan D’Arcy.

“As the economy gradually reopens in the weeks to come, we encourage consumers everywhere to rally in support of their local shops, businesses and service providers and to buy Irish wherever possible including online shopping and ordering by phone.”

Business owners are encouraged to send in a short email, outlining who and where they are, some of their main products or services, and how they have coped and reinvented themselves through the current crisis. 

The ideal way to do this is to take a short video by mobile phone (including shots of the business premises). 

Email submissions to This email address is being protected from spambots. You need JavaScript enabled to view it. or WhatsApp them to 089 611 1111.

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