Thriftify to use award winnings on raising company profile

By William O'Connor

ONE up-and-coming company in Ballyfermot, Thriftify, was crowned the ‘Best New Start’, walking away with €20,000, at the Dublin Final of the 2019 InterTradeIreland Seedcorn Investor Readiness Competition, reports William O’Connor.

The Ballyfermot social enterprise had to fight off tough competition having delivered an investment pitch in front of an expert judging panel.

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Timur Negru and Ronan Ó Dalaigh of Thriftify win ‘Best New Start’ company at the Dublin regional final of the InterTradeIreland Seedcorn Investor Readiness Competition 2019

Seedcorn is the island’s biggest business competition for innovative new start and early stage businesses in any sector.

The winners from each of the four regions will go on to compete in the all-island final in Dublin on November 28 where the overall ‘Best New Start’ and ‘Best Early Stage’ companies will be announced winning €50,000 each, and ultimately the ‘Overall Winner’ who will pocket €100,000 to contribute to their business growth.

Established in 2018 by Rónán Ó Dálaigh from Clondalkin, Rahil Nazir & Timur Negru, Thriftify, has developed an e-commerce platform, which enables charities to automatically value, price and upload their donated items for sale to the public.

Rónán Ó Dálaigh, founder of Thriftify said; “We are delighted to be chosen as ‘Best New Start’ company in the Dublin Final.

“To date, our customers have put over 500,000 donations through Thriftify and with this data we estimate the charity retail sector can be transformed from a €2bn bricks-and-mortar-based market to a €20bn e-commerce-based one.

“We plan to use the prize money on direct marketing to help raise our profile, as well as invest in our operational capacities.”

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